Goodyear Tires: Are They Worth It? (+16 Brands Compared)
Goodyear, founded in 1898, is a global brand among the top five tire producers. Its subsidiaries include Dunlop and Kelly Tires.
How good are Goodyear tires? Are they worth the money?
Why Buy Goodyear Tires?
People invest in Goodyear tires for their vehicles because:
- A comprehensive tire range means getting a Goodyear tire to fit any car, SUV, or truck.
- Award-winning century plus of innovation gives confidence you get the best technology on the market.
- Run-on-flat technology increases road safety as you keep driving even when your tire deflates.
- Readily available in tire suppliers and online.
- Excellent reputation for performance and durability.
Why Are Goodyear Tires So Expensive?
Contributions to the additional cost of Goodyear tires come from:
Research and Development Costs
The tires made in 1945 are radically different from today’s tires.
In ten years, tires will change -possibly to use natural alternatives to synthetic rubber and to address the need for tires to suit electric vehicles.
Research, development, and testing add to the cost of all the tires in the Goodyear range.
Involvement in Motorsport
The benefits to Goodyear are marketing and real-world testing of new technologies.
But proving support to motorsports involves additional costs, and these costs add a few dollars to the standard price for typical Goodyear tires for your family car or truck.
Technological Complexity
Multiple layers, sidewall reinforcement, and specialist tread all add complexity, time, and investment in the manufacturing process.
Tires with plenty of technology cost more to produce, adding to the retail price of Goodyear tires.
Bigger Wheels Use More Materials
Modern drivers favor cars that need bigger tires. Typically, you pay more across the board for larger tires.
Switching production to produce larger tires also increases the cost of smaller tires.
It is a combination of factors, but the result is that tires are expensive for production and materials.
Quiet Tires
It is a noisy world, and as noisy motors get replaced by silent electric batteries, road noise is an issue for many drivers.
The technology to make a tire that runs quietly is expensive, and reducing road noise increases the tire’s cost.
Other factors include investment in sustainability, innovations, all-terrain vehicles, heavier electric vehicles, and supply chain issues.
In any year, a combination of factors contributes to keeping the price of tires high.
Goodyear Tire Warranty vs. Actual Mileage
You get a five-year warranty for manufacturer’s defects and a limited treadwear warranty varying from 50,000 to 85,000 miles depending on the specific tire.
The average rating on Consumeraffairs.com rates these tires at 3.3 stars out of a maximum of five. The sample size is small (over 700 people) and bear in mind that more people leave a review when they are unhappy with their tires.
Goodyear sells millions of tires and has many loyal customers who rate them for quality and performance.
A sample of the five-star reviews includes:
For safety and reliability, you can’t go wrong with Goodyear – Angela, Cross, South Carolina.
These are top notch tires and durable – Helen, Ellenwood, GA.
A one-star review:
I bought these tires because they had a 60,000-mile guarantee. They wore out at 25,000. Goodyear didn’t honor the guarantee because I bought them at Walmart – Gail, Sneedville, TN.
Goodyear Recommended Tires
Recommended tires for typical vehicles include:
| Car Type | Examples | Goodyear Recommends |
| Compact Sedan is a typical small family car with a petrol engine of more than 1.2L or a Diesel of 1.5L. | Hyundai Electra; Honda Civic; Audi A3; Toyota Corolla; Mazda 3. | Assurance All-Season; Kelly Edge A/S; Assurance MaxLife; UltraGrip Ice WRT; Assurance Comfort Drive; Assurance weather ready; Winter Command Ultra. |
| Midsize Sedan – a large family car with internal dimensions of 110-119 cuft, including passenger area and trunk. | Chevrolet Malibu; Volkswagen Passat; Subaru Legacy; Nissan Altima; Toyota Camry. | Assurance All-Season; Assurance MaxLife; Kelly Edge A/S; Assurance Weather Ready; Assurance Fuel Max; UltraGrip8 Performance; Assurance Comfort Drive; WinterCommand Ultra. |
| Compact SUV or CUV | Honda CRV; Nissan Rogue; Toyota RAV4. | Assurance All-Season; Assurance MaxLife; Assurance WeatherReady; UltraGrip Winter; Eagle F1 Asymetric 3; Wrangler Workhorse AT Assurance Comfort Drive; Assurance Finesse; Eagle Sport All-Season; Eagle S-A; WinterCommand Ultra; Eagle F1 Asymetric SUV AT. |
| A midsize SUV is typically smaller than a full SUV with two or three rows of seats. | Jeep Grand Cherokee; Chevrolet Equinox; Ford Explorer; Toyota Highlander. | Assurance All-Season; Assurance Weather Ready; Assurance MaxLife; Assurance Comfort Drive; Winter Command Ultra. |
| Full SUV – basic sports utility vehicle with seating for seven passengers. | Jeep Wagoneer; Ford Expedition; Chevrolet Suburban; Toyota Sequoia. | Wrangler SR-A; Wrangler All-Terrain Adventure with Kevlar; Wrangler territory HT; Wrangler TrailRunner AT; Wrangler Territory AT; Wrangler Duratrac; Wrangler Silent Armor. |
| Light Trucks – gross vehicle weight of 8,500lbs | Ford F150; Toyota Tundra; Dodge RAM 1500; Nissan Titan. | Wrangler TrailRunner AT. |
Sample details of typical Goodyear tires:
| Assurance All Season | UltraGrip 8 | Wrangler Workhorse AT | Wrangler TrailRunner AT | |
| Driving conditions | All Seasons | Winter | All Season All Terrain | All Season All Terrain. |
| Selling points. | Wide tread grooves deal with water and slush. Tread pattern optimized for a quiet ride. | Exceptional grip on snow. Premium touring tire Resists aquaplaning. Tre wear indicator | Tread compound resists chipping and chunking – suitable for construction sites and challenging terrains. | Reinforced with Kevlar for exceptional durability. Biting edges improve traction in snow. Reinforced sidewalls. |
| Price per tire | Starts at under $100 up to $200 | $145 – $250 | $170 – $370 | $170 – $350 |
| Rim Sizes | 14″- 20″ | 16″ – 20″ | 16″ – 22″ | 15″ – 20″ |
| Warranty – treadwear. | 65,000 miles | Only for defects. | 50,000 miles | 60,000 miles |
| Fuel efficiency (A-E) | No EU label, but it has a low rolling resistance, and the average driver uses 453.2 gallons per year. | B-C | No EU label. | Exempt class. It will vary with loading. |
| Wet Grip braking (A-E) | UTQG code rated A (Next-best grade after AA) | B-C | No EU Label. Reviews indicate excellent wet grip | Exempt class. Sawtooth design with sipes to increase traction. |
| Rolling noise | No EU label, but considered relatively quiet. | Middle of the rankings. (69-72 dB) | No EU label reviews suggest a relatively quiet tire. | Exempt class. Computer-optimized tread pattern reduces noise on the highway. |
| Extreme snow. | Not a winter tire. | 3PMSF winter rating. | 3PMSF winter rating. | 3PMSF winter rating. |
| Ice traction. | No | No | No | No |
Comparison with Other Brands
Comparing Goodyear with tires from other brands for SUVs and full-size pickup trucks:
#1 Goodyear vs. Michelin
Comparing the Goodyear Assurance All Season with the Michelin Primacy Tour AS for SUVs: The Goodyear tire is more affordable, but the Michelin tire has a better reputation for durability and performance.
| Goodyear Assurance All Season | Michelin Primacy Tour AS | |
| Price | Under $100 to $200 | $200-$300 |
| Rim Size | 14” – 20” | 17″ – 22″ |
| Warranty | 65,000 miles | 30,000 to 55,000 miles depending on speed rating. |
| Fuel Efficiency (EU grade A-E) | No EU label, but has a low rolling resistance for good fuel efficiency. | No EU label. No statistics verifying fuel economy. |
| Wet Grip Braking (EU grade A-E) | UTQG rated A. | No EU label. Tire reviews give it a 3-4 out of five stars for wet handling. |
| Rolling Noise | No EU label, but considered relatively quiet. | No EU label. The asymmetric rib pattern aims to reduce road noise. |
| Suitability for Snow | No. | No. |
Comparing the Goodyear Wrangler TrailRunner AT with the Michelin Defender LTX for pickups: Prices and performance are similar, but the Goodyear Wrangler TrailRunner is better suited for snowy conditions.
| Goodyear Wrangler TrailRunner AT | Michelin Defender LTX | |
| Price | $170 – $350 | $143 – $466 |
| Rim Size | 15” – 20” | 15” – 22” |
| Warranty | 60,000 miles | 50,000 – 70,000 miles |
| Fuel Efficiency (EU grade A-E) | Exempt class; will vary with loading. | No EU label, but the construction is more fuel-efficient than average. |
| Wet Grip Braking (EU grade A-E) | Exempt class. Sawtooth design with sipes to increase traction. | No EU label. Reviews indicate excellent wet grip braking. |
| Rolling Noise | Exempt class. Computer-optimized tread pattern reduces noise. | No EU label. Tires have polyurethane foam to reduce noise levels. |
| Suitability for Snow | 3PMSF winter rating. | Not snowflake rated. |
#2 Goodyear vs. Firestone
Comparing the Goodyear Assurance All Season with the Firestone All Season for small SUVs: The Goodyear all-season tire is cheaper than its Firestone counterpart, and a better buy considering their comparable performance.
| Goodyear Assurance All Season | Firestone All Season | |
| Price | Under $100 to $200 | $160 – $220 |
| Rim Size | 14” – 20” | 14” – 20” |
| Warranty | 65,000 miles | 65,000 miles. |
| Fuel Efficiency (EU grade A-E) | No EU label, but has a low rolling resistance for good fuel efficiency. | D |
| Wet Grip Braking (EU grade A-E) | UTQG rated A. | B |
| Rolling Noise | No EU label, but considered relatively quiet. | 71 dB |
| Suitability for Snow | No. | No. |
Comparing the Goodyear Wrangler TrailRunner AT with the Firestone Destination LE3 for trucks: Although slightly pricier, the Goodyear Wrangler TrailRunner is an excellent option for driving in the snow.
| Goodyear Wrangler TrailRunner AT | Firestone Destination LE3 | |
| Price | $170 – $350 | $150 – $250 |
| Rim Size | 15” – 20” | 15” – 22” |
| Warranty | 60,000 miles | 70,000 miles |
| Fuel Efficiency (EU grade A-E) | Exempt class; will vary with loading. | No EU label. Firestone scores this as the best for fuel efficiency. |
| Wet Grip Braking (EU grade A-E) | Exempt class. Sawtooth design with sipes to increase traction. | No EU label. Firestone scores this in the best zone. |
| Rolling Noise | Exempt class. Computer-optimized tread pattern reduces noise. | No EU label. Firestone scores this as quiet and smooth. |
| Suitability for Snow | 3PMSF winter rating. | No. |
#3 Goodyear vs. Bridgestone
Comparing the Goodyear Assurance All Season with the Bridgestone Weatherpeak for compact crossovers: The Goodyear tire is more affordable, but the Bridgestone tire offers the best-in-class wet braking performance, plus the 3PMSF rating.
| Goodyear Assurance All Season | Bridgestone Weatherpeak | |
| Price | Under $100 to $200 | $160 – $270 |
| Rim Size | 14” – 20” | 15″ – 20″ |
| Warranty | 65,000 miles | 70,000 miles |
| Fuel Efficiency (EU grade A-E) | No EU label, but has a low rolling resistance for good fuel efficiency. | C |
| Wet Grip Braking (EU grade A-E) | UTQG rated A. | A |
| Rolling Noise | No EU label, but considered relatively quiet. | 70 dB |
| Suitability for Snow | No. | 3PMSF Snowflake rated for extreme snow. |
Comparing the Goodyear Wrangler TrailRunner AT with the Bridgestone Dueler AT for full-size trucks: Goodyear gives cost savings and good tire performance, while the Bridgestone tire performs better and doesn’t cost an excessively high premium for improved performance.
| Goodyear Wrangler TrailRunner AT | Bridgestone Dueler AT | |
| Price | $170 – $350 | $300- $350 |
| Rim Size | 15” – 20” | 16″ – 20″ |
| Warranty | 60,000 miles | 60,000 miles |
| Fuel Efficiency (EU grade A-E) | Exempt class; will vary with loading. | D |
| Wet Grip Braking (EU grade A-E) | Exempt class. Sawtooth design with sipes to increase traction. | C |
| Rolling Noise | Exempt class. Computer-optimized tread pattern reduces noise. | 72-73 dB |
| Suitability for Snow | 3PMSF winter rating. | 3PMSF snowflake rated. |
#4 Goodyear vs. Cooper
Comparing the Goodyear Assurance All Season with the Cooper Endeavor for crossovers: Their performances are similar, but the Goodyear all-season tire is a better bargain than the Cooper option.
| Goodyear Assurance All Season | Cooper Endeavor | |
| Price | Under $100 to $200 | $130- $250 |
| Rim Size | 14” – 20” | 15″ – 19″ |
| Warranty | 65,000 miles | 65,000 miles |
| Fuel Efficiency (EU grade A-E) | No EU label, but has a low rolling resistance for good fuel efficiency. | No EU label. |
| Wet Grip Braking (EU grade A-E) | UTQG rated A. | UTQG rated A |
| Rolling Noise | No EU label, but considered relatively quiet. | No EU label. Tire reviews don’t indicate they are excessively noisy. |
| Suitability for Snow | No. | No |
Comparing the Goodyear Wrangler TrailRunner AT with the Cooper Discoverer AT3 for pickup trucks: Both are comparable in price and performance, but the Cooper rubber comes with a longer warranty.
| Goodyear Wrangler TrailRunner AT | Cooper Discoverer AT3 | |
| Price | $170 – $350 | $197 – $400 |
| Rim Size | 15” – 20” | 15” – 22” |
| Warranty | 60,000 miles | 65,000 miles |
| Fuel Efficiency (EU grade A-E) | Exempt class; will vary with loading. | D |
| Wet Grip Braking (EU grade A-E) | Exempt class. Sawtooth design with sipes to increase traction. | C |
| Rolling Noise | Exempt class. Computer-optimized tread pattern reduces noise. | 73-75 dB |
| Suitability for Snow | 3PMSF winter rating. | 3PMSF snowflake rated |
#5 Goodyear vs. Continental
Comparing the Goodyear Assurance All Season with the Continental All Season for crossover SUVs: Both are excellent tires for all-season motoring, with the Continental rubber having the edge of snow-driving capability.
| Goodyear Assurance All Season | Continental All Season | |
| Price | Under $100 to $200 | Starts under $100 to about $200 |
| Rim Size | 14” – 20” | 13″ – 20″ |
| Warranty | 65,000 miles | No treadwear warranty. |
| Fuel Efficiency (EU grade A-E) | No EU label, but has a low rolling resistance for good fuel efficiency. | B-C |
| Wet Grip Braking (EU grade A-E) | UTQG rated A. | B |
| Rolling Noise | No EU label, but considered relatively quiet. | 71-72 dB |
| Suitability for Snow | No. | 3PMSF Snowflake rated for extreme snow. |
Comparing the Goodyear Wrangler TrailRunner AT with the Continental All Season for pickup trucks: The Goodyear tire offers a more generous warranty, but you save considerably more upfront with the Continental’s affordable pricing.
| Goodyear Wrangler TrailRunner AT | Continental All Season | |
| Price | $170 – $350 | Starts under $100 to about $200 |
| Rim Size | 15” – 20” | 13″ – 20″ |
| Warranty | 60,000 miles | No treadwear warranty. |
| Fuel Efficiency (EU grade A-E) | Exempt class; will vary with loading. | B-C |
| Wet Grip Braking (EU grade A-E) | Exempt class. Sawtooth design with sipes to increase traction. | B |
| Rolling Noise | Exempt class. Computer-optimized tread pattern reduces noise. | 71-72 dB |
| Suitability for Snow | 3PMSF winter rating. | 3PMSF Snowflake rated for extreme snow. |
#6 Goodyear vs. Yokohama
Comparing the Goodyear Assurance All Season with the Yokohama Advan Fleva V701 for SUVs: The prices are similar, but the Yokohama performs better than the Goodyear equivalent with A-grade wet braking and low noise.
| Goodyear Assurance All Season | Yokohama Advan Fleva V701 | |
| Price | Under $100 to $200 | Starts under $100 |
| Rim Size | 14” – 20” | 15” – 20” |
| Warranty | 65,000 miles | Limited warranty |
| Fuel Efficiency (EU grade A-E) | No EU label, but has a low rolling resistance for good fuel efficiency. | C-D |
| Wet Grip Braking (EU grade A-E) | UTQG rated A. | A |
| Rolling Noise | No EU label, but considered relatively quiet. | A-B (quiet) |
| Suitability for Snow | No. | No |
Comparing the Goodyear Wrangler TrailRunner AT with the Yokohama Geolandar A/T G015 for full-size pickups: The Yokohama tire costs less and offers similar performance, while the Goodyear tire may be more durable off-road as this tire has Kevlar reinforcing.
| Goodyear Wrangler TrailRunner AT | Yokohama Geolandar A/T G015 | |
| Price | $170 – $350 | $100 – $250 |
| Rim Size | 15” – 20” | 15” – 22” |
| Warranty | 60,000 miles | 60,000 miles |
| Fuel Efficiency (EU grade A-E) | Exempt class; will vary with loading. | E |
| Wet Grip Braking (EU grade A-E) | Exempt class. Sawtooth design with sipes to increase traction. | C |
| Rolling Noise | Exempt class. Computer-optimized tread pattern reduces noise. | 71 dB |
| Suitability for Snow | 3PMSF winter rating. | 3PMSF snowflake rated |
#7 Goodyear vs. Hankook
Comparing the Goodyear Assurance All Season with the Hankook Dynapro HT for crossovers: The Hankook tire is quieter, but the Goodyear rubber is arguably the better buy, with a lower price and excellent braking performance in the wet.
| Goodyear Assurance All Season | Hankook Dynapro HT | |
| Price | Under $100 to $200 | $160 – $270 |
| Rim Size | 14” – 20” | 15″ – 22″ |
| Warranty | 65,000 miles | 70,000 miles |
| Fuel Efficiency (EU grade A-E) | No EU label, but has a low rolling resistance for good fuel efficiency. | C |
| Wet Grip Braking (EU grade A-E) | UTQG rated A. | E |
| Rolling Noise | No EU label, but considered relatively quiet. | 68 dB |
| Suitability for Snow | No. | No. |
Comparing the Goodyear Wrangler TrailRunner AT with the Hankook Dynapro AT-M for pickup trucks: Opt for the Goodyear Wrangler TrailRunner if you drive in the snow; otherwise, the Hankook Dynapro AT-M gives better overall value.
| Goodyear Wrangler TrailRunner AT | Hankook Dynapro AT-M | |
| Price | $170 – $350 | $90 – $300 |
| Rim Size | 15” – 20” | 15″ – 22″ |
| Warranty | 60,000 miles | 50,000 |
| Fuel Efficiency (EU grade A-E) | Exempt class; will vary with loading. | D |
| Wet Grip Braking (EU grade A-E) | Exempt class. Sawtooth design with sipes to increase traction. | D |
| Rolling Noise | Exempt class. Computer-optimized tread pattern reduces noise. | 71-72 dB |
| Suitability for Snow | 3PMSF winter rating. | No |
#8 Goodyear vs. Pirelli
Comparing the Goodyear Assurance All Season with the Pirelli Scorpion Verde for SUVs: They are similar in performance and price, but the Pirelli tire uses more sustainable materials in the rubber compound.
| Goodyear Assurance All Season | Pirelli Scorpion Verde | |
| Price | Under $100 to $200 | Under $100 to $240 |
| Rim Size | 14” – 20” | 16” – 22” |
| Warranty | 65,000 miles | Manufacturer limited warranty. |
| Fuel Efficiency (EU grade A-E) | No EU label, but has a low rolling resistance for good fuel efficiency. | C |
| Wet Grip Braking (EU grade A-E) | UTQG rated A. | B |
| Rolling Noise | No EU label, but considered relatively quiet. | 71 dB |
| Suitability for Snow | No. | No |
Comparing the Goodyear Wrangler TrailRunner AT with the Pirelli Scorpion ATR for trucks: You pay about the same, but the Goodyear tire lets you drive in the snow.
| Goodyear Wrangler TrailRunner AT | Pirelli Scorpion ATR | |
| Price | $170 – $350 | $150 – $250 |
| Rim Size | 15” – 20” | 14” – 22” |
| Warranty | 60,000 miles | 50,000 miles |
| Fuel Efficiency (EU grade A-E) | Exempt class; will vary with loading. | D-E |
| Wet Grip Braking (EU grade A-E) | Exempt class. Sawtooth design with sipes to increase traction. | C-E |
| Rolling Noise | Exempt class. Computer-optimized tread pattern reduces noise. | 71-74 dB |
| Suitability for Snow | 3PMSF winter rating. | No |
#9 Goodyear vs. Dunlop
Comparing the Goodyear Assurance All Season with the Dunlop Winter Sport 5 for SUVs: With similar price and performance, the Dunlop tire betters the Goodyear Assurance with its winter rating.
| Goodyear Assurance All Season | Dunlop Winter Sport 5 | |
| Price | Under $100 to $200 | Starts under $100 to $250 |
| Rim Size | 14” – 20” | 16″ – 20″ |
| Warranty | 65,000 miles | 24 months or 24,000 miles. |
| Fuel Efficiency (EU grade A-E) | No EU label, but has a low rolling resistance for good fuel efficiency. | C-D |
| Wet Grip Braking (EU grade A-E) | UTQG rated A. | B-D |
| Rolling Noise | No EU label, but considered relatively quiet. | 69 dB |
| Suitability for Snow | No. | 3PMSF Snowflake rated for extreme snow. |
Comparing the Goodyear Wrangler TrailRunner AT with the Dunlop Grandtrek AT20 for pickup trucks. The Dunlop Grandtrek performs better than the Goodyear Wrangler in most conditions, but it has limited tire sizes.
| Goodyear Wrangler TrailRunner AT | Dunlop Grandrek AT20 | |
| Price | $170 – $350 | Around $170 to $300 |
| Rim Size | 15” – 20” | 16″ – 18″ |
| Warranty | 60,000 miles | 24 months or 24,000 miles |
| Fuel Efficiency (EU grade A-E) | Exempt class; will vary with loading. | C-D |
| Wet Grip Braking (EU grade A-E) | Exempt class. Sawtooth design with sipes to increase traction. | B-D |
| Rolling Noise | Exempt class. Computer-optimized tread pattern reduces noise. | A-B (lower than 69 dB) |
| Suitability for Snow | 3PMSF winter rating. | No |
#10 Goodyear vs. Kumho
Comparing the Goodyear Assurance All Season with the Kumho KL21 for small SUVs: Prices are similar, but the Goodyear tire brakes remarkably well in the wet, and thus the safer option.
| Goodyear Assurance All Season | Kumho KL21 | |
| Price | Under $100 to $200 | $120 – $200 |
| Rim Size | 14” – 20” | 16″- 20″ |
| Warranty | 65,000 miles | 60,000 |
| Fuel Efficiency (EU grade A-E) | No EU label, but has a low rolling resistance for good fuel efficiency. | B |
| Wet Grip Braking (EU grade A-E) | UTQG rated A. | E |
| Rolling Noise | No EU label, but considered relatively quiet. | 71 dB |
| Suitability for Snow | No. | No |
Comparing the Goodyear Wrangler TrailRunner AT with the Kumho Crugen HT51 for full-size trucks: The Kumho tire is more affordable, and you get a similar performance, including the 3PMSF rating.
| Goodyear Wrangler TrailRunner AT | Kumho Crugen HT51 | |
| Price | $170 – $350 | $100 – $230 |
| Rim Size | 15” – 20” | 15″ – 18″ |
| Warranty | 60,000 miles | 45,000 to 70,000 miles depending on the specific tire. |
| Fuel Efficiency (EU grade A-E) | Exempt class; will vary with loading. | No details. |
| Wet Grip Braking (EU grade A-E) | Exempt class. Sawtooth design with sipes to increase traction. | No EU Label – tread design provides efficient water removal. |
| Rolling Noise | Exempt class. Computer-optimized tread pattern reduces noise. | No EU label. Reviews describe the ride as quiet and comfortable. |
| Suitability for Snow | 3PMSF winter rating. | 3PMSF snowflake rated. |
#11 Goodyear vs. General Tire
Comparing the Goodyear All Season with the General Tire G-Max All Season for SUVs: The Goodyear tire is more affordable and has excellent wet grip braking.
| Goodyear Assurance All Season | General Tire G-Max All Season | |
| Price | Under $100 to $200 | $116 – $281 |
| Rim Size | 14” – 20” | 16” – 22” |
| Warranty | 65,000 miles | 50,000 miles |
| Fuel Efficiency (EU grade A-E) | No EU label, but has a low rolling resistance for good fuel efficiency. | No EU label. Reviews indicate improvements in fuel efficiency. |
| Wet Grip Braking (EU grade A-E) | UTQG rated A. | No EU label. Reviews indicate excellent handling in the wet. |
| Rolling Noise | No EU label, but considered relatively quiet. | No EU label. Reviews indicate this it is relatively quiet. |
| Suitability for Snow | No. | No. |
Comparing the Wrangler TrailRunner AT with the General Tire Grabber HTS for pickups: Prices are similar, but the Goodyear Wrangler TrailRunner is the ideal choice over the General Tire Grabber HTS for snow-driving.
| Goodyear Wrangler TrailRunner AT | General Tire Grabber HTS | |
| Price | $170 – $350 | $150 – $380 |
| Rim Size | 15” – 20” | 16” – 22” |
| Warranty | 60,000 miles | 65,000 limited warranty |
| Fuel Efficiency (EU grade A-E) | Exempt class; will vary with loading. | D |
| Wet Grip Braking (EU grade A-E) | Exempt class. Sawtooth design with sipes to increase traction. | D |
| Rolling Noise | Exempt class. Computer-optimized tread pattern reduces noise. | 71-72 dB |
| Suitability for Snow | 3PMSF winter rating. | No. |
#12 Goodyear vs. Toyo
Comparing the Goodyear Assurance All Season with the Toyo Celcius CUV for SUVs: The Goodyear tire costs less, but the Toyo tire is quieter and can be driven in the snow.
| Goodyear Assurance All Season | Toyo Celsius CUV | |
| Price | Under $100 to $200 | $140 – $290 |
| Rim Size | 14” – 20” | 16” – 22” |
| Warranty | 65,000 miles | 60,000 miles |
| Fuel Efficiency (EU grade A-E) | No EU label, but has a low rolling resistance for good fuel efficiency. | C-E |
| Wet Grip Braking (EU grade A-E) | UTQG rated A. | C |
| Rolling Noise | No EU label, but considered relatively quiet. | 69-72 dB |
| Suitability for Snow | No. | 3PMSF |
Comparing the Goodyear Wrangler TrailRunner AT with the Toyo Open Country AT for pickups: The Goodyear tire is the better choice overall, as it has a 3PMSF rating, similar warranty, and a lower price.
| Goodyear Wrangler TrailRunner AT | Toyo Open Country AT | |
| Price | $170 – $350 | $267 – $385 |
| Rim Size | 15” – 20” | 16″ – 22″ |
| Warranty | 60,000 miles | 65,000 miles |
| Fuel Efficiency (EU grade A-E) | Exempt class; will vary with loading. | D |
| Wet Grip Braking (EU grade A-E) | Exempt class. Sawtooth design with sipes to increase traction. | D |
| Rolling Noise | Exempt class. Computer-optimized tread pattern reduces noise. | 74 dB |
| Suitability for Snow | 3PMSF winter rating. | No. |
#13 Goodyear vs. Nexen
Comparing the Goodyear Assurance All Season with the Nexen Roadian HTX RH5 for SUVs: Similar prices, but the Goodyear tire gives better performance, especially the braking performance on wet surfaces.
| Goodyear Assurance All Season | Nexen Roadian HTX RH5 | |
| Price | Under $100 to $200 | $100 – $200 |
| Rim Size | 14” – 20” | 15″ – 20″ |
| Warranty | 65,000 miles | 65,000 miles |
| Fuel Efficiency (EU grade A-E) | No EU label, but has a low rolling resistance for good fuel efficiency. | D |
| Wet Grip Braking (EU grade A-E) | UTQG rated A. | D |
| Rolling Noise | No EU label, but considered relatively quiet. | 70 B |
| Suitability for Snow | No. | No – summer tire. |
Comparing the Goodyear Wrangler TrailRunner AT with the Nexen Roadian MTX for trucks: Despite its lower price for smaller rims, you can drive the Goodyear Wrangler tires in the snow, its distinct advantage over the Nexen Roadian MTX.
| Goodyear Wrangler TrailRunner AT | Nexen Roadian MTX | |
| Price | $170 – $350 | Starts at $257 |
| Rim Size | 15” – 20” | 15” – 22” |
| Warranty | 60,000 miles | No treadwear warranty |
| Fuel Efficiency (EU grade A-E) | Exempt class; will vary with loading. | Nexen rating 6/10 |
| Wet Grip Braking (EU grade A-E) | Exempt class. Sawtooth design with sipes to increase traction. | Nexen rating 8/10 |
| Rolling Noise | Exempt class. Computer-optimized tread pattern reduces noise. | Nexen rating 7/10 |
| Suitability for Snow | 3PMSF winter rating. | No. |
#14 Goodyear vs. BF Goodrich
Comparing the Goodyear Assurance All Season with the BF Goodrich Advantage Control for crossover SUVs: Opt for the Goodyear Assurance tire for summer driving and the BF Goodrich Advantage Control if you drive in extreme snow.
| Goodyear Assurance All Season | BF Goodrich Advantage Control | |
| Price | Under $100 to $200 | $100 – $220 |
| Rim Size | 14” – 20” | 14” – 20” |
| Warranty | 65,000 miles | 65,000 miles |
| Fuel Efficiency (EU grade A-E) | No EU label, but has a low rolling resistance for good fuel efficiency. | D |
| Wet Grip Braking (EU grade A-E) | UTQG rated A. | B |
| Rolling Noise | No EU label, but considered relatively quiet. | 69 dB |
| Suitability for Snow | No. | Snowflake rating for extreme snow. |
Comparing the Goodyear Wrangler TrailRunner AT with the BF Goodrich Trail Terrain TA for full-size trucks: Similar prices, but the Goodyear tire offers arguably better performance, in most conditions.
| Goodyear Wrangler TrailRunner AT | BF Goodrich Trail Terrain TA | |
| Price | $170 – $350 | $165-$380 |
| Rim Size | 15” – 20” | 15″ -22″ |
| Warranty | 60,000 miles | 60,000 miles |
| Fuel Efficiency (EU grade A-E) | Exempt class; will vary with loading. | E |
| Wet Grip Braking (EU grade A-E) | Exempt class. Sawtooth design with sipes to increase traction. | E |
| Rolling Noise | Exempt class. Computer-optimized tread pattern reduces noise. | 72 dB |
| Suitability for Snow | 3PMSF winter rating. | 3PMSF snowflake rated. |
#15 Goodyear vs. Douglas
Comparing the Goodyear Assurance All Season and the Goodyear Wrangler TrailRunner AT with the Douglas All Season budget tire for all vehicles.
The Douglas tire is available through Walmart and is unashamedly a budget tire with the lowest market price. Details on specifications are limited, and customer reviews indicate it performs adequately but not superbly.
If you want to save money, the Douglas tire will give you adequate performance for the lowest price. If you prefer to spend a bit more on consistent performance, opt for the Goodyear tire.
| Goodyear Assurance All Season | Douglas All Season | |
| Price | Under $100 to $200 | $37 – $96 |
| Rim Size | 14” – 20” | 13” – 18” |
| Warranty | 65,000 miles | 45,000 miles |
| Fuel Efficiency (EU grade A-E) | No EU label, but has a low rolling resistance for good fuel efficiency. | No details. |
| Wet Grip Braking (EU grade A-E) | UTQG rated A. | No EU label. UTQG rated A. |
| Rolling Noise | No EU label, but considered relatively quiet. | No details. |
| Suitability for Snow | No. | No. |
| Goodyear Wrangler TrailRunner AT | Douglas All Season | |
| Price | $170 – $350 | $37 – $96 |
| Rim Size | 15” – 20” | 13” – 18” |
| Warranty | 60,000 miles | 45,000 miles |
| Fuel Efficiency (EU grade A-E) | Exempt class; will vary with loading. | No details. |
| Wet Grip Braking (EU grade A-E) | Exempt class. Sawtooth design with sipes to increase traction. | No EU label. UTQG rated A. |
| Rolling Noise | Exempt class. Computer-optimized tread pattern reduces noise. | No details. |
| Suitability for Snow | 3PMSF winter rating. | No. |
#16 Goodyear vs. Falken
Comparing the Goodyear Assurance All Season with the Falken Ziex ZE950 A/S for SUVs: The Goodyear tire costs less, but the Falken tire gives better performance.
| Goodyear Assurance All Season | Falken Ziex ZE950 A/S | |
| Price | Under $100 to $200 | $150 – $240 |
| Rim Size | 14” – 20” | 15” – 20” |
| Warranty | 65,000 miles | 65,000 to 45,000 miles, depending on the speed rating. |
| Fuel Efficiency (EU grade A-E) | No EU label, but has a low rolling resistance for good fuel efficiency. | No EU label, but other Zeix range tires rate C. |
| Wet Grip Braking (EU grade A-E) | UTQG rated A. | No EU label, but other Zeix range tires rate A. UTQG rating AA. |
| Rolling Noise | No EU label, but considered relatively quiet. | No EU label, but other Zeix range tires rate 67 dB. |
| Suitability for Snow | No. | No. |
Comparing the Goodyear Wrangler TrailRunner AT with the Falken Wildpeak A/T for pickup trucks: Similar prices, but the Falken tire performs marginally better, with a longer warranty.
| Goodyear Wrangler TrailRunner AT | Falken Wildpeak A/T | |
| Price | $170 – $350 | $150 – $240 |
| Rim Size | 15” – 20” | 15” – 22” |
| Warranty | 60,000 miles | 65,000 miles |
| Fuel Efficiency (EU grade A-E) | Exempt class; will vary with loading. | C-E |
| Wet Grip Braking (EU grade A-E) | Exempt class. Sawtooth design with sipes to increase traction. | B-D |
| Rolling Noise | Exempt class. Computer-optimized tread pattern reduces noise. | 71 dB |
| Suitability for Snow | 3PMSF winter rating. | 3PMSF snow rating |
Alternatives to Goodyear Tires
Goodyear tires are competitive for the mid-market; if you want cheaper tires, consider brands like Douglas, Uniroyal, and Ironman.
Goodyear’s performance is close to the best ratings for fuel efficiency, wet braking, and noise. Other brands with this level of performance include Bridgestone, Dunlop, and Falken.
How to Buy Goodyear Tires for Less?
Despite the competitive price, you may save money by:
- Buying at a retail store like Walmart – but this may give you issues in claiming under warranty.
- Buying out of season – but bear in mind tires deteriorate in storage.
- Keeping an eye on your local dealership for sale prices.
- Checking the website for promotional rebates.
Strategic purchasing of tires ahead of a need for a tire change can make significant savings.
Conclusion
Competitively priced with excellent performance, Goodyear deserves its place in the top five tire producers.
Goodyear delivers what its customers want at an affordable price.
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