Toyo Tires: Are They Worth It? (+16 Brands Compared)
Founded in Japan in 1945, Toyo is an established brand with a global reputation for affordable quality.
How good are Toyo tires? Are they worth the money?
Why Buy Toyo Tires?
Toyo has a solid reputation with many happy customers who appreciate the following:
- Affordable mid-market pricing.
- Durability – expect to get the wear promised on your tread.
- Excellent range of all-terrain tires.
- Enhanced fuel efficiency with “nano balance” rubber formulations.
- Optimized tread patterns to reduce road noise.
- Wear resistant rubber formulations for longer life on rough surfaces.
- Excellent traction in all driving conditions.
- Range of tires for all vehicles.
In addition to performance specifics, Toyo is innovative in sustainable technology to reduce its carbon emissions.
Why Are Toyo Tires So Cheap?
Toyo tires are a mid-market tire – not dirt cheap but not expensive compared to other tire brands.
Japanese Approach
The Japanese manufacturing approach is to template the most effective and efficient processes and apply them throughout the business.
Toyo manufactures tires in multiple countries but maintains the same high standards for budgets and procedures.
Costs stay down, and quality stays up.
Shared Resources
Plant and staff are expensive.
Toyo shares its facilities with its subsidiaries, so the high cost of innovation and manufacturing is spread across multiple brands allowing each to offer a more competitive price than if operating as a stand-alone company.
Investment in Automation
Ultimately machines are cheaper than people.
Embracing robot production methods helps keep costs down and consistency up.
An efficient approach to choosing the most effective manufacturing processes keeps the tires affordable.
Toyo Warranty
The typical warranty for a Toyo tire is 65,000 miles which are average in the tire industry.
To claim under warranty, you need to meet standard terms and conditions to prove the excess tread wear is not your abuse of your tires.
Most tires come with a 45-day try-and-return option.
Customer reviews of the Celsius CUV tire (11 averaged) give a 79% satisfaction score. Toyo Open Country (6 reviews) averages a 71% satisfaction rating.
These scores are excellent when you consider no tire gets a perfect score.
Toyo Tire Recommendations
Recommendations for typical vehicles:
| Car Type | Examples | Toyo Recommends |
| A compact Sedan is a typical small family car with a petrol engine of more than 1.2L or a Diesel of 1.5L. | Hyundai Electra; Honda Civic; Audi A3; Toyota Corolla; Mazda 3. | Proxes Sport A/S; Extensa A/S II; Extensa HP II; Celsius Sport; Celsius; Observe GSI-6. |
| Midsize Sedan – a large family car with internal dimensions of 110-119 cuft, including passenger area and trunk. | Chevrolet Malibu; Volkswagen Passat; Subaru Legacy; Nissan Altima; Toyota Camry. | Extensia A/S II; Celsius; Observe GSI-6. |
| Compact SUV or CUV | Honda CRV; Nissan Rogue; Toyota RAV4. | Open Country A/T II; Open Country Q/T; Proxes ST III; Celsius Sport; Celsius CUV. |
| A midsize SUV is typically smaller than a full SUV with two or three rows of seats. | Jeep Grand Cherokee; Chevrolet Equinox; Ford Explorer; Toyota Highlander. | Celsius CUV; Celsius Sport; Open Country Q/T; Proxes ST III. |
| Full SUV – basic sports utility vehicle with seating for seven passengers. | Jeep Wagoneer; Ford Expedition; Chevrolet Suburban; Toyota Sequoia. | Open Country A/T III; Open Country H/T II; Open Country Q/T; Proxes ST III; Celsius CUV; Observe G3-ICE. |
| Light Trucks – gross vehicle weight of 8,500lbs | Ford F150; Toyota Tundra; Dodge RAM 1500; Nissan Titan. | Open Country M/T; Open Country R/T; Open Country A/T III; Open Country C/T; Open Country WLT1. |
Tire specifications for a sample:
| Extensa A/S II | Celsius CUV | Open Country Q/T | Open Country AT | Open Country A/T III | |
| Driving conditions | Touring all season tire. | Touring all weather tire. | Touring all season tire. | All Terrain | All terrain. |
| Selling points. | Long tread life. Better fuel efficiency. Excellent braking and handling in wet conditions. | Better ice and snow traction than a typical all season tire. Longer tread life than a typical winter tire. | Fits a wide range of vehicles. Q stands for quiet. Excellent tread life. | Comfortable on and off road. | Computer-aided tread for excellent traction. Stone ejecting blocks |
| Price per tire | $80 – $200 | $140 – $290 | $267 – $385 | $267 – $385 | $200 – $700 |
| Rim Sizes | 14”-20” | 16” – 22“ | 16”-22” | 16” – 22” | 15”- 22” |
| Warranty – treadwear. | 75,000 miles (t/H rated) 65,000 miles (V rated) | 60,000 miles | 65,000 miles | 65,000 miles | 65,000 miles |
| Fuel efficiency (A-E) | No EU label. Reviews promote this version as highly fuel efficient. | C-E | No EU label for this specific tire but the A/T plus rates D | D | No EU label for this specific tire but the A/T plus rates D |
| Wet Grip braking (A-E) | No EU label. Reviews indicate excellent wet handling. | C | No EU label for this specific tire but the A/T plus rates D | D | No EU label for this specific tire but the A/T plus rates D |
| Rolling noise | No EU Label. Reviews indicate it is a quiet tire. | 69-72 dB | No EU label for this specific tire but the A/T plus rates 70 – 74 dB | 74 dB | No EU label for this specific tire but the A/T plus rates 70 – 74 dB |
| Extreme snow. | No | 3PMSF snowflake rating | No | No | 3PMSF snowflake rating |
| Ice traction. | No | No | No | No | No |
Comparison of Toyo Tires with Other Brands
For comparison purposes: using Celsius CUV (Toyota RAV4) and Open Country AT III (light trucks like Ford F150).
#1 Toyo vs. Michelin
Comparing the Toyo Celsius CUV with the Michelin Cross Climate 2 for SUVs: You pay $30-$50 more for the Michelin tire, but the performance is better than Toyo.
| Toyo Celsius CUV | Michelin Cross Climate 2 | |
| Price | $140 – $290 | $170 – $350 |
| Rim Size | 16” – 22” | 15” – 20” |
| Warranty | 60,000 miles | 60,000 miles |
| Fuel Efficiency (EU grade A-E) | C-E | B-C |
| Wet Grip Braking (EU grade A-E) | C | B |
| Rolling Noise | 69-72 dB | 69 dB |
| Suitability for Snow | 3PMSF | 3PMSF rated. |
Comparing the Toyo Open Country AT III with Michelin Defender LTX for pickups: The Defender LTX may be a good all-rounder at a lower cost, but the Open Country AT III has the 3PMSF rating.
| Toyo Open Country AT III | Michelin Defender LTX | |
| Price | $200 – $700 | $143 – $466 |
| Rim Size | 15” – 22” | 15” – 22” |
| Warranty | 65,000 miles | 50,000 – 70,000 miles |
| Fuel Efficiency (EU grade A-E) | No EU label, but the AT Plus rates D. | No EU label, but the construction is more fuel-efficient than average. |
| Wet Grip Braking (EU grade A-E) | No EU label, but the AT Plus rates D. | No EU label. Reviews indicate excellent wet grip braking. |
| Rolling Noise | No EU label, but the AT Plus rates 70-74 dB. | No EU label. Tires have polyurethane foam to reduce noise levels. |
| Suitability for Snow | 3PMSF snowflake rating | Not snowflake rated. |
#2 Toyo vs. Firestone
Comparing the Toyo Celsius CUV with the Firestone All Season for SUVs: Similar price, and the Firestone matches or exceeds the Toyo performance. However, the Toyo tire benefits from a 3PMSF rating for better handling in snowy winter.
| Toyo Celsius CUV | Firestone All Season | |
| Price | $140 – $290 | $160 – $220 |
| Rim Size | 16” – 22” | 14” – 20” |
| Warranty | 60,000 miles | 65,000 miles. |
| Fuel Efficiency (EU grade A-E) | C-E | D |
| Wet Grip Braking (EU grade A-E) | C | B |
| Rolling Noise | 69-72 dB | 71 dB |
| Suitability for Snow | 3PMSF | No. |
Comparing the Toyo Open Country AT III with Destination LE3 for pickups: The Firestone costs less but is only suitable for light snow, while the Toyo tire is a true all-season tire and performs better.
| Toyo Open Country AT III | Firestone Destination LE3 | |
| Price | $200 – $700 | $150 – $250 |
| Rim Size | 15” – 22” | 15” – 22” |
| Warranty | 65,000 miles | 70,000 miles |
| Fuel Efficiency (EU grade A-E) | No EU label, but the AT Plus rates D. | No EU label. Firestone scores this as the best for fuel efficiency. |
| Wet Grip Braking (EU grade A-E) | No EU label, but the AT Plus rates D. | No EU label. Firestone scores this in the best zone. |
| Rolling Noise | No EU label, but the AT Plus rates 70-74 dB. | No EU label. Firestone scores this as quiet and smooth. |
| Suitability for Snow | 3PMSF snowflake rating | No. |
#3 Toyo vs. Goodyear
Comparing the Toyo Celsius CUV with the Goodyear Assurance All Season for crossover SUVs: Goodyear is more affordable with similar or better performance.
However, the Toyo tire offers a 3PMSF rating.
| Toyo Celsius CUV | Goodyear Assurance All Season | |
| Price | $140 – $290 | Under $100 to $200 |
| Rim Size | 16” – 22” | 14” – 20” |
| Warranty | 60,000 miles | 65,000 miles |
| Fuel Efficiency (EU grade A-E) | C-E | No EU label, but has a low rolling resistance for good fuel efficiency. |
| Wet Grip Braking (EU grade A-E) | C | UTQG rated A. |
| Rolling Noise | 69-72 dB | No EU label, but considered relatively quiet. |
| Suitability for Snow | 3PMSF | No. |
Comparing the Toyo Open Country AT III with Wrangler TrailRunner AT for pickup trucks: Both are well suited for snowy winter, but the Goodyear tire is more affordable.
| Toyo Open Country AT III | Goodyear Wrangler TrailRunner AT | |
| Price | $200 – $700 | $170 – $350 |
| Rim Size | 15” – 22” | 15” – 20” |
| Warranty | 65,000 miles | 60,000 miles |
| Fuel Efficiency (EU grade A-E) | No EU label, but the AT Plus rates D. | Exempt class; will vary with loading. |
| Wet Grip Braking (EU grade A-E) | No EU label, but the AT Plus rates D. | Exempt class. Sawtooth design with sipes to increase traction. |
| Rolling Noise | No EU label, but the AT Plus rates 70-74 dB. | Exempt class. Computer-optimized tread pattern reduces noise. |
| Suitability for Snow | 3PMSF snowflake rating | 3PMSF winter rating. |
#4 Toyo vs. Bridgestone
Comparing the Toyo Celsius CUV with the Bridgestone Weatherpeak for crossover SUVs: They cost about the same, but the Bridgestone’s braking performance in the wet is superior to the Toyo’s.
| Toyo Celsius CUV | Bridgestone WeatherPeak | |
| Price | $140 – $290 | $160 – $270 |
| Rim Size | 16” – 22” | 15″ – 20″ |
| Warranty | 60,000 miles | 70,000 miles |
| Fuel Efficiency (EU grade A-E) | C-E | C |
| Wet Grip Braking (EU grade A-E) | C | A |
| Rolling Noise | 69-72 dB | 70 dB |
| Suitability for Snow | 3PMSF | 3PMSF Snowflake rated for extreme snow. |
Comparing the Toyo Open Country AT III with Dueler A/T for pickup trucks: While the price and performance are comparable to the Toyo equivalent, Bridgestone’s reputation for quality may tilt the balance in its favour.
| Toyo Open Country AT III | Bridgestone Dueler A/T | |
| Price | $200 – $700 | $300- $350 |
| Rim Size | 15” – 22” | 16″ – 20″ |
| Warranty | 65,000 miles | 60,000 miles |
| Fuel Efficiency (EU grade A-E) | No EU label, but the AT Plus rates D. | D |
| Wet Grip Braking (EU grade A-E) | No EU label, but the AT Plus rates D. | C |
| Rolling Noise | No EU label, but the AT Plus rates 70-74 dB. | 72-73 dB |
| Suitability for Snow | 3PMSF snowflake rating | 3PMSF snowflake rated. |
#5 Toyo vs. Cooper
Comparing the Toyo Celsius CUV with the Cooper Endeavor for SUVs: The Cooper tire costs slightly less, but the Toyo tire performs better in the snow.
| Toyo Celsius CUV | Cooper Endeavor | |
| Price | $140 – $290 | $130- $250 |
| Rim Size | 16” – 22” | 15″ – 19″ |
| Warranty | 60,000 miles | 65,000 miles |
| Fuel Efficiency (EU grade A-E) | C-E | No EU label. |
| Wet Grip Braking (EU grade A-E) | C | UTQG rated A |
| Rolling Noise | 69-72 dB | No EU label. Tire reviews don’t indicate they are excessively noisy. |
| Suitability for Snow | 3PMSF | No |
Comparing the Toyo Open Country AT III with Discoverer AT3 for trucks: Comparable price, performance, and warranty, but Toyo tire offers marginally better handling in winter weather.
| Toyo Open Country AT III | Cooper Discoverer AT3 | |
| Price | $200 – $700 | $197 – $400 |
| Rim Size | 15” – 22” | 15” – 22” |
| Warranty | 65,000 miles | 65,000 miles |
| Fuel Efficiency (EU grade A-E) | No EU label, but the AT Plus rates D. | D |
| Wet Grip Braking (EU grade A-E) | No EU label, but the AT Plus rates D. | C |
| Rolling Noise | No EU label, but the AT Plus rates 70-74 dB. | 73-75 dB |
| Suitability for Snow | 3PMSF snowflake rating | 3PMSF snowflake rated |
#6 Toyo vs. Continental
Comparing the Toyo Celsius CUV with the Continental All Season Contact for SUVs: The Continental tire is cheaper than the Toyo equivalent yet performs better.
| Toyo Celsius CUV | Continental All Season Contact | |
| Price | $140 – $290 | Starts under $100 to about $200 |
| Rim Size | 16” – 22” | 13″ – 20″ |
| Warranty | 60,000 miles | No treadwear warranty. |
| Fuel Efficiency (EU grade A-E) | C-E | B-C |
| Wet Grip Braking (EU grade A-E) | C | B |
| Rolling Noise | 69-72 dB | 71-72 dB |
| Suitability for Snow | 3PMSF | 3PMSF Snowflake rated for extreme snow. |
Comparing the Toyo Open Country AT III with Viking Contact7 for pickup trucks – the Continental tire offers a lower price and slightly better performance. Still, it is a winter tire rather than the all-season tire offered by Toyo.
| Toyo Open Country AT III | Continental Viking Contact 7 | |
| Price | $200 – $700 | $110 – $160 |
| Rim Size | 15” – 22” | 15″ – 22″ |
| Warranty | 65,000 miles | Two years from date of purchase – not treadwear. |
| Fuel Efficiency (EU grade A-E) | No EU label, but the AT Plus rates D. | C-D |
| Wet Grip Braking (EU grade A-E) | No EU label, but the AT Plus rates D. | D-E |
| Rolling Noise | No EU label, but the AT Plus rates 70-74 dB. | 71-72 dB |
| Suitability for Snow | 3PMSF snowflake rating | 3PMSF snowflake rated. |
#7 Toyo vs. Yokohama
Comparing the Toyo Celsius CUV with the Advan Fleva V701 for SUVs: The Yokohama costs less and performs better than the Toyo with top-grade wet braking. The Yokohama is a summer tire, whereas the Toyo tire is for all four seasons.
| Toyo Celsius CUV | Yokohama Advan Fleva V701 | |
| Price | $140 – $290 | Starts under $100 |
| Rim Size | 16” – 22” | 15” – 20” |
| Warranty | 60,000 miles | Limited warranty |
| Fuel Efficiency (EU grade A-E) | C-E | C-D |
| Wet Grip Braking (EU grade A-E) | C | A |
| Rolling Noise | 69-72 dB | A-B (quiet) |
| Suitability for Snow | 3PMSF | No |
Comparing the Toyo Open Country AT III with Geolandar AT G015 for pickup trucks: You pay less and get comparable performance with the Yokohama tire.
| Toyo Open Country AT III | Yokohama Geolandar AT G015 | |
| Price | $200 – $700 | $100 – $250 |
| Rim Size | 15” – 22” | 15” – 22” |
| Warranty | 65,000 miles | 60,000 miles |
| Fuel Efficiency (EU grade A-E) | No EU label, but the AT Plus rates D. | E |
| Wet Grip Braking (EU grade A-E) | No EU label, but the AT Plus rates D. | C |
| Rolling Noise | No EU label, but the AT Plus rates 70-74 dB. | 71 dB |
| Suitability for Snow | 3PMSF snowflake rating | 3PMSF snowflake rated |
#8 Toyo vs. Hankook
Comparing the Toyo Celsius CUV with the Ventus S1 EVO3 for crossover SUVs: Similar price, the Hankook tire performs better and offers run-on-flat capability. The Hankook is a summer tire; unlike the Toyo, you need to replace it during winter.
| Toyo Celsius CUV | Hankook Ventus S1 EVO3 | |
| Price | $140 – $290 | $150 – $250 |
| Rim Size | 16” – 22” | 17” – 22” |
| Warranty | 60,000 miles | 50,000 miles |
| Fuel Efficiency (EU grade A-E) | C-E | A |
| Wet Grip Braking (EU grade A-E) | C | B |
| Rolling Noise | 69-72 dB | 69-70 dB |
| Suitability for Snow | 3PMSF | No |
Comparing the Toyo Open Country AT III with Dynapro AT2 for pickups. The Hankook tire performs better than the Toyo for a similar price, but their differences aren’t massive.
| Toyo Open Country AT III | Hankook Dynapro AT2 | |
| Price | $200 – $700 | $250 – $300 |
| Rim Size | 15” – 22” | 15” – 20” |
| Warranty | 65,000 miles | 60,000 miles |
| Fuel Efficiency (EU grade A-E) | No EU label, but the AT Plus rates D. | C-D |
| Wet Grip Braking (EU grade A-E) | No EU label, but the AT Plus rates D. | D |
| Rolling Noise | No EU label, but the AT Plus rates 70-74 dB. | 73 dB |
| Suitability for Snow | 3PMSF snowflake rating | 3PMSF rated. |
#9 Toyo vs. Pirelli
Comparing the Toyo Celsius CUV with the Scorpion Verde for SUVs: You may pay less for the Pirelli tire and get better performance than the Toyo. Still, the Toyo rubber lets you drive on snow, a necessity for those in northern regions.
| Toyo Celsius CUV | Pirelli Scorpion Verde | |
| Price | $140 – $290 | Under $100 to $240 |
| Rim Size | 16” – 22” | 16” – 22” |
| Warranty | 60,000 miles | Manufacturer limited warranty. |
| Fuel Efficiency (EU grade A-E) | C-E | C |
| Wet Grip Braking (EU grade A-E) | C | B |
| Rolling Noise | 69-72 dB | 71 dB |
| Suitability for Snow | 3PMSF | No |
Comparing the Toyo Open Country AT III with Scorpion ATR for pickups: The Pirelli tire is more affordable and offers a similar performance level to the Toyo tire, except the former doesn’t carry a 3PMSF rating.
| Toyo Open Country AT III | Pirelli Scorpion ATR | |
| Price | $200 – $700 | $150 – $250 |
| Rim Size | 15” – 22” | 14” – 22” |
| Warranty | 65,000 miles | 50,000 miles |
| Fuel Efficiency (EU grade A-E) | No EU label, but the AT Plus rates D. | D-E |
| Wet Grip Braking (EU grade A-E) | No EU label, but the AT Plus rates D. | C-E |
| Rolling Noise | No EU label, but the AT Plus rates 70-74 dB. | 71-74 dB |
| Suitability for Snow | 3PMSF snowflake rating | No |
#10 Toyo vs. Dunlop
Comparing the Toyo Celsius CUV with the Sport Max RT2 for SUVs: You get better performance from the Dunlop tire for a comparable (or cheaper) price to the Toyo rubber.
| Toyo Celsius CUV | Dunlop Sport Maxx RT2 | |
| Price | $140 – $290 | Under $100 to $300 |
| Rim Size | 16” – 22” | 17” – 20” |
| Warranty | 60,000 miles | 24 months or 24,000 miles |
| Fuel Efficiency (EU grade A-E) | C-E | B-D |
| Wet Grip Braking (EU grade A-E) | C | A-B |
| Rolling Noise | 69-72 dB | Lower than 69 dB |
| Suitability for Snow | 3PMSF | No. |
Comparing the Toyo Open Country AT III with Grandtrek AT20 for pickups: The Dunlop tire is less expensive and performs better, but it doesn’t have Toyo’s warranty amd 3PMSF rating.
| Toyo Open Country AT III | Dunlop Grandtrek AT20 | |
| Price | $200 – $700 | Around $170 to $300 |
| Rim Size | 15” – 22” | 16″ – 18″ |
| Warranty | 65,000 miles | 24 months or 24,000 miles |
| Fuel Efficiency (EU grade A-E) | No EU label, but the AT Plus rates D. | C-D |
| Wet Grip Braking (EU grade A-E) | No EU label, but the AT Plus rates D. | B-D |
| Rolling Noise | No EU label, but the AT Plus rates 70-74 dB. | A-B (lower than 69 dB) |
| Suitability for Snow | 3PMSF snowflake rating | No |
#11 Toyo vs. Falken
Comparing the Toyo Celsius CUV with the Ziex ZE950 for SUVs: It is similar in price to the Toyo tire, but the Falken option performs better, especially in braking.
| Toyo Celsius CUV | Falken Ziex ZE950 | |
| Price | $140 – $290 | $150 – $240 |
| Rim Size | 16” – 22” | 15” – 20” |
| Warranty | 60,000 miles | 65,000 to 45,000 miles, depending on the speed rating. |
| Fuel Efficiency (EU grade A-E) | C-E | No EU label, but other Zeix range tires rate C. |
| Wet Grip Braking (EU grade A-E) | C | No EU label, but other Zeix range tires rate A. UTQG rating AA. |
| Rolling Noise | 69-72 dB | No EU label, but other Zeix range tires rate 67 dB. |
| Suitability for Snow | 3PMSF | No. |
Comparing the Toyo Open Country AT III with WildPeak A/T for pickup trucks: The Falken tire will save you more without noticeable performance sacrifice to the Toyo equivalent.
| Toyo Open Country AT III | Falken WildPeak A/T | |
| Price | $200 – $700 | $150 – $240 |
| Rim Size | 15” – 22” | 15” – 22” |
| Warranty | 65,000 miles | 65,000 miles |
| Fuel Efficiency (EU grade A-E) | No EU label, but the AT Plus rates D. | C-E |
| Wet Grip Braking (EU grade A-E) | No EU label, but the AT Plus rates D. | B-D |
| Rolling Noise | No EU label, but the AT Plus rates 70-74 dB. | 71 dB |
| Suitability for Snow | 3PMSF snowflake rating | 3PMSF snow rating |
#12 Toyo vs. Kumho
Comparing the Toyo Celsius CUV with the Kumho Crugen HP71 for SUVs: As their prices are comparable, the Toyo tire gives you all-weather flexibility with its 3PMSF rating.
| Toyo Celsius CUV | Kumho Crugen HP71 | |
| Price | $140 – $290 | Starts at $142 |
| Rim Size | 16” – 22” | 16” – 22” |
| Warranty | 60,000 miles | 65,000 miles |
| Fuel Efficiency (EU grade A-E) | C-E | No details |
| Wet Grip Braking (EU grade A-E) | C | Kumho scores 9/10 wet, 8.5/10 dry. |
| Rolling Noise | 69-72 dB | Kumho scores 9.5/10 |
| Suitability for Snow | 3PMSF | Kumho scores 8/10 |
Comparing the Toyo Open Country AT III with the Road Venture AT52 for pickup trucks: The Kumho tire is more affordable with comparable performance to the Toyo tire.
| Toyo Open Country AT III | Kumho Road Venture AT52 | |
| Price | $200 – $700 | Starts at $173 |
| Rim Size | 15” – 22” | 15” – 20” |
| Warranty | 65,000 miles | 50,000 – 55,000 miles |
| Fuel Efficiency (EU grade A-E) | No EU label, but the AT Plus rates D. | No details |
| Wet Grip Braking (EU grade A-E) | No EU label, but the AT Plus rates D. | Kumho scores 7/10 for wet and dry. |
| Rolling Noise | No EU label, but the AT Plus rates 70-74 dB. | Kumho scores 6/10 |
| Suitability for Snow | 3PMSF snowflake rating | Kumho scores 8/10. Has 3PMSF rating. |
#13 Toyo vs. General Tire
Comparing the Toyo Celsius CUV with the G-Max AS for crossover SUVs: Comparable price and performance, but the Toyo tire offers better handling in snow.
| Toyo Celsius CUV | General Tire G-Max AS | |
| Price | $140 – $290 | $116 – $281 |
| Rim Size | 16” – 22” | 16” – 22” |
| Warranty | 60,000 miles | 50,000 miles |
| Fuel Efficiency (EU grade A-E) | C-E | No EU label. Reviews indicate improvements in fuel efficiency. |
| Wet Grip Braking (EU grade A-E) | C | No EU label. Reviews indicate excellent handling in the wet. |
| Rolling Noise | 69-72 dB | No EU label. Reviews indicate this it is relatively quiet. |
| Suitability for Snow | 3PMSF | No. |
Comparing the Toyo Open Country AT III with Grabber HTS for full-size pickups: General Tire may be cheaper, but the Toyo tire is more suitable in winter conditions.
| Toyo Open Country AT III | General Tire Grabber HTS | |
| Price | $200 – $700 | $150 – $380 |
| Rim Size | 15” – 22” | 16” – 22” |
| Warranty | 65,000 miles | 65,000 limited warranty |
| Fuel Efficiency (EU grade A-E) | No EU label, but the AT Plus rates D. | D |
| Wet Grip Braking (EU grade A-E) | No EU label, but the AT Plus rates D. | D |
| Rolling Noise | No EU label, but the AT Plus rates 70-74 dB. | 71-72 dB |
| Suitability for Snow | 3PMSF snowflake rating | No. |
#14 Toyo vs. Nitto
Comparing the Toyo Celsius CUV with the NT420V for SUVs: Similar prices, but you get better performance from the Toyo rubber, including in the snow.
| Toyo Celsius CUV | Nitto NT420V | |
| Price | $140 – $290 | $150 – $250 |
| Rim Size | 16” – 22” | 20” – 24” |
| Warranty | 60,000 miles | Limited wear out warranty. |
| Fuel Efficiency (EU grade A-E) | C-E | No EU label. |
| Wet Grip Braking (EU grade A-E) | C | No EU label. Tread reduces aquaplaning risks and provides wet-weather traction. |
| Rolling Noise | 69-72 dB | No EU label. Variable blocks reduce road noise. |
| Suitability for Snow | 3PMSF | No |
Comparing the Toyo Open Country AT III with Terra Grappler G2 for pickups: You can pay at least $50 less per tire for the Terra Grappler, while its performance is similar to the Toyo Open Country AT in all seasons.
| Toyo Open Country AT III | Nitto Terra Grappler G2 | |
| Price | $200 – $700 | $140 – $475 |
| Rim Size | 15” – 22” | 17” – 24” |
| Warranty | 65,000 miles | 65,000 miles |
| Fuel Efficiency (EU grade A-E) | No EU label, but the AT Plus rates D. | No EU label. |
| Wet Grip Braking (EU grade A-E) | No EU label, but the AT Plus rates D. | No EU label. |
| Rolling Noise | No EU label, but the AT Plus rates 70-74 dB. | No EU label. |
| Suitability for Snow | 3PMSF snowflake rating | 3PMSF winter rated |
#15 Toyo vs. Nexen
Comparing the Toyo Celsius CUV with the Roadian GTX for SUVs: Similar price, but you get better performance and a longer warranty with the Nexen tire, although the Toyo option’s 3PMSF rating will better suit drivers in snowy climes.
| Toyo Celsius CUV | Nexen Roadian GTX | |
| Price | $140 – $290 | Starts at $150 |
| Rim Size | 16” – 22” | 17” – 22” |
| Warranty | 60,000 miles | 70,000 miles |
| Fuel Efficiency (EU grade A-E) | C-E | Nexen rating 9/10 |
| Wet Grip Braking (EU grade A-E) | C | UTQG AA (best rating). Nexen rating 8/10 |
| Rolling Noise | 69-72 dB | Nexen rating 10/10 |
| Suitability for Snow | 3PMSF | Nexen rating 6/10 |
Comparing the Toyo Open Country AT III with fthe Roadian MTX for pickup trucks: The Toyo tire may be more affordable and gives a comparable performance with better winter driving than the Nexen tire.
| Toyo Open Country AT III | Nexen Roadian MTX | |
| Price | $200 – $700 | Starts at $257 |
| Rim Size | 15” – 22” | 15” – 22” |
| Warranty | 65,000 miles | No treadwear warranty |
| Fuel Efficiency (EU grade A-E) | No EU label, but the AT Plus rates D. | Nexen rating 6/10 |
| Wet Grip Braking (EU grade A-E) | No EU label, but the AT Plus rates D. | Nexen rating 8/10 |
| Rolling Noise | No EU label, but the AT Plus rates 70-74 dB. | Nexen rating 7/10 |
| Suitability for Snow | 3PMSF snowflake rating | No. |
#16 Toyo vs. Kelly
Comparing the Toyo Celsius CUV with the Kelly Edge All Season for crossover SUVs: Kelly is a budget tire and can’t be beaten on price comparison. However, the Toyo tire gives better performance, including in the snow.
| Toyo Celsius CUV | Kelly Edge All Season | |
| Price | $140 – $290 | $83 – $116 |
| Rim Size | 16” – 22” | 14” – 18” |
| Warranty | 60,000 miles | 55,000 miles |
| Fuel Efficiency (EU grade A-E) | C-E | No details |
| Wet Grip Braking (EU grade A-E) | C | UTQG rated A |
| Rolling Noise | 69-72 dB | No details |
| Suitability for Snow | 3PMSF | No |
Comparing the Toyo Open Country AT III with Kelly Edge HT for pickup trucks: The Kelly tire is always cheaper, but the performance is average compared to Toyo.
| Toyo Open Country AT III | Kelly Edge HT | |
| Price | $200 – $700 | Starts at $207 |
| Rim Size | 15” – 22” | 16” – 22” |
| Warranty | 65,000 miles | No treadwear warranty |
| Fuel Efficiency (EU grade A-E) | No EU label, but the AT Plus rates D. | No details |
| Wet Grip Braking (EU grade A-E) | No EU label, but the AT Plus rates D. | UTQG rated A |
| Rolling Noise | No EU label, but the AT Plus rates 70-74 dB. | No details |
| Suitability for Snow | 3PMSF snowflake rating | No |
Alternatives to Toyo Tires
Toyo offers a mid-market price and is comparable to most brands on the market.
You can get cheaper than Toyo tires if you don’t mind a drop in performance, notably the budget brands like Kelly, Douglas, and Ironman.
Dunlop and Firestone are better known brands that may offer a more affordable option.
Pirelli, Hankook, and Falken all offer better performance for a similar tire cost.
Conclusion
Toyo tires give you more bang for your buck.
The all season tires (regardless of winter rating) have an excellent reputation for providing traction on slippy road surfaces throughout the year.
Toyo offers its customers an affordable, quality tire with good performance.
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